Case Studies
Why Walmart Failed in Germany: A Case Study on ...
Walmart’s failure in Germany (1997–2006) is one of the most famous retail case studies. The American giant struggled with cultural misunderstandings, local competition from Aldi and Lidl, and poor adaptation...
Why Walmart Failed in Germany: A Case Study on ...
Walmart’s failure in Germany (1997–2006) is one of the most famous retail case studies. The American giant struggled with cultural misunderstandings, local competition from Aldi and Lidl, and poor adaptation...
The Gucci "Blackface" Sweater Scandal: A Cautio...
In 2019, Gucci faced backlash for releasing a turtleneck sweater that resembled blackface, sparking global outrage, including in the UAE. The design was seen as culturally insensitive, especially in a...
The Gucci "Blackface" Sweater Scandal: A Cautio...
In 2019, Gucci faced backlash for releasing a turtleneck sweater that resembled blackface, sparking global outrage, including in the UAE. The design was seen as culturally insensitive, especially in a...
McDonald's Brazil Portion Fiasco: What Went Wro...
In 2012, McDonald's Brazil's "larger portion" promotion turned into a disaster when the advertised portions didn’t match what was served, sparking outrage. This mistake revealed the importance of aligning advertising...
McDonald's Brazil Portion Fiasco: What Went Wro...
In 2012, McDonald's Brazil's "larger portion" promotion turned into a disaster when the advertised portions didn’t match what was served, sparking outrage. This mistake revealed the importance of aligning advertising...
Case Study: Wahaha vs. Danone – A Cross-Cultura...
This case study delves into the high-profile business dispute between Chinese beverage giant Wahaha and French multinational Danone. Despite a promising partnership, cross-cultural communication breakdowns led to a major fallout...
Case Study: Wahaha vs. Danone – A Cross-Cultura...
This case study delves into the high-profile business dispute between Chinese beverage giant Wahaha and French multinational Danone. Despite a promising partnership, cross-cultural communication breakdowns led to a major fallout...