Case Studies
The Gucci "Blackface" Sweater Scandal: A Cautio...
In 2019, Gucci faced backlash for releasing a turtleneck sweater that resembled blackface, sparking global outrage, including in the UAE. The design was seen as culturally insensitive, especially in a...
The Gucci "Blackface" Sweater Scandal: A Cautio...
In 2019, Gucci faced backlash for releasing a turtleneck sweater that resembled blackface, sparking global outrage, including in the UAE. The design was seen as culturally insensitive, especially in a...
McDonald's Brazil Portion Fiasco: What Went Wro...
In 2012, McDonald's Brazil's "larger portion" promotion turned into a disaster when the advertised portions didn’t match what was served, sparking outrage. This mistake revealed the importance of aligning advertising...
McDonald's Brazil Portion Fiasco: What Went Wro...
In 2012, McDonald's Brazil's "larger portion" promotion turned into a disaster when the advertised portions didn’t match what was served, sparking outrage. This mistake revealed the importance of aligning advertising...
Case Study: Wahaha vs. Danone – A Cross-Cultura...
This case study delves into the high-profile business dispute between Chinese beverage giant Wahaha and French multinational Danone. Despite a promising partnership, cross-cultural communication breakdowns led to a major fallout...
Case Study: Wahaha vs. Danone – A Cross-Cultura...
This case study delves into the high-profile business dispute between Chinese beverage giant Wahaha and French multinational Danone. Despite a promising partnership, cross-cultural communication breakdowns led to a major fallout...