Founder
Lanna Koshel is an educator, entrepreneur, cultural and business expert with 17+ years living and working in China. She helps companies improve communication, negotiation, and team performance through practical cross-cultural training and performance tools.
Lanna Koshel 是一名教育工作者、企业家，以及文化与商业专家，拥有在中国生活和工作的17年以上经验。她通过实用的跨文化培训和绩效工具，帮助企业提升沟通、谈判能力及团队表现。
Productivity
Tools for focus, planning, and getting things done. Plus a burnout guide — because pushing through isn't always the answer.
For professionals who want results without losing themselves.
Cross‑Cultural
Practical guides, cheat sheets, and training materials for doing business across cultures.
Do's and don'ts. Business and social etiquette. Taboos you didn't know existed.
Avoid landmines. Build trust. From Asia to the Middle East and beyond.
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Pepsi in Taiwan: A Case Study on Cultural Misun...
Pepsi’s global slogan backfired in Taiwan when a literal Chinese translation implied resurrecting ancestors, creating a marketing blunder. This case highlights the importance of cultural context in translation and local...
Pepsi in Taiwan: A Case Study on Cultural Misun...
Pepsi’s global slogan backfired in Taiwan when a literal Chinese translation implied resurrecting ancestors, creating a marketing blunder. This case highlights the importance of cultural context in translation and local...
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Why You Can Never Stick Chopsticks Upright in Y...
At Buddhist funerals, incense sticks burn upright in rice to guide spirits to the afterlife. When you plant your chopsticks the same way at a business dinner, you're offering your...
Why You Can Never Stick Chopsticks Upright in Y...
At Buddhist funerals, incense sticks burn upright in rice to guide spirits to the afterlife. When you plant your chopsticks the same way at a business dinner, you're offering your...
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IKEA in Japan: A Case Study on Cultural Missteps
IKEA’s early expansion into Japan is a powerful example of how cultural and practical missteps can challenge even global brands. This case study explores what went wrong, how IKEA adapted,...
IKEA in Japan: A Case Study on Cultural Missteps
IKEA’s early expansion into Japan is a powerful example of how cultural and practical missteps can challenge even global brands. This case study explores what went wrong, how IKEA adapted,...
