Cross-Cultural Communication
Founder
Lanna Koshel is an accomplished educator, artist, cultural and historical researcher, entrepreneur, and business coach, specializing in Cross-Cultural Communication Training for professionals. With over 16 years of living and working in China, Lanna uniquely combines cultural expertise with professional insight to help Chinese companies enhance communication, negotiation skills, and overall business effectiveness.
Lanna Koshel 是一位资深教育者、文化研究者和企业教练，拥有超过 16 年在中国生活和工作的经验。她专注于为从事国际业务的中国企业和专业人士提供 跨文化沟通培训。
Lanna 结合深厚的中西方文化理解与商业实战经验，帮助中国团队提升 信任建立、沟通效率、谈判能力和跨国协作成果。她的培训内容实用、互动性强，并可根据企业行业特点量身定制。
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IKEA in Japan: A Case Study on Cultural Missteps
IKEA’s early expansion into Japan is a powerful example of how cultural and practical missteps can challenge even global brands. This case study explores what went wrong, how IKEA adapted,...
IKEA in Japan: A Case Study on Cultural Missteps
IKEA’s early expansion into Japan is a powerful example of how cultural and practical missteps can challenge even global brands. This case study explores what went wrong, how IKEA adapted,...
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When Communication Styles Collide: Lessons from...
The case of Japanese managers in the U.S. shows how communication styles can make or break international business. Directness vs. indirectness may seem small, but it can lead to big...
When Communication Styles Collide: Lessons from...
The case of Japanese managers in the U.S. shows how communication styles can make or break international business. Directness vs. indirectness may seem small, but it can lead to big...
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Why Walmart Failed in Germany: A Case Study on ...
Walmart’s failure in Germany (1997–2006) is one of the most famous retail case studies. The American giant struggled with cultural misunderstandings, local competition from Aldi and Lidl, and poor adaptation...
Why Walmart Failed in Germany: A Case Study on ...
Walmart’s failure in Germany (1997–2006) is one of the most famous retail case studies. The American giant struggled with cultural misunderstandings, local competition from Aldi and Lidl, and poor adaptation...
